I’m a Swedish brand designer with 2 bachelor’s degrees and 10 years of experience. I've worked with more than 25 different brands in 7+ different markets, including the Swedish, German and international market.

Originally from Sundsvall, I moved to Stockholm in 2015 to join the branding agency IW Agency, where I spent over 8 years working on branding and packaging design projects for numerous Swedish and international clients.

In January 2024, I relocated to Munich, where I spent a few months at a German company, focusing on digital advertising and AI-driven workflow optimisations. Over time, I realised I was longing to work independently with branding, so in November 2024, I left my position and started my own freelance branding business.